One of the most popular Christmas presents is a book, and according to merchants, 41% of all books are sold over the Christmas vacation. Even though the Christmas shopping season officially begins in October, it’s not too late to get your marketing into high gear. Here are three easy things you can do this season.
Even one of these holiday marketing strategies can help spread the word about your book and boost sales!
Host a Christmas Gathering
Parties are so much fun! Do a Twitter conversation or think about hosting a live event on Facebook or Instagram. Publicise the event and provide awards. Instead of using this opportunity to promote your book, thank your supporters for their support throughout the year by hosting this event. Without you ever stating “purchase my book,” it will certainly improve sales by both reminding people of you and your work. Below are great examples of creating holiday fun with books.
Social Media Sharing
You may already publish often on social media, but add some fun, cozy, seasonal graphics or pictures of your book in a festive environment. Make sure to emphasise how a gift of your book would be appreciated. Below is a fun example of a 30-second film showing books from Simon & Schuster‘s library was made as a holiday gift guide!
You should include the following Christmas hashtags in your social media postings:
#MerryChristmas
#MerryXmas
#ChristmasBooks
#Xmas#ItsChristmas
#Christmas
#ChristmasBook
#ChristmasGifts
#ChristmasPresents
#Countdown
Below is an example of a book promotion post for the book The Poison Of Money during the Christmas holiday season:
Purchase Advertisements
One of the most effective methods to expose your book to potential readers is through advertising. The best conversion rates for book advertisements are on Amazon, which reaches customers at the moment of sale. Additionally effective and profitable are Facebook and LinkedIn advertisements.
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