Animated GIFs have been incredibly popular in both content marketing and email marketing over the past two years, but that doesn’t mean you should use them in every message you send out.
A strategically placed GIF will undoubtedly increase the value of your email and enable you to communicate more effectively, but if you use too many, you risk having high unsubscribe rates.
Benefits of Animated Gifs in emails
Are a wonderful substitute for embedded video, which the majority of email clients do not support.
Aid in enhancing your email designs and encouraging reader interaction.
Attract people’s attention and communicate feelings more clearly.
May enhance click-through rates.
The Down Side of Animated GIFs in emails
If they are not properly optimised, they may be too large for emails.
Some of your readers might find them annoying.
Not all email clients are compatible with GIFs.
When is it OK to send emails using animated GIFs?
Naturally, not every business or brand can benefit from using GIFs. I find it difficult to see a funeral home or pharmaceutical business employing flashy GIFs in emails or on their website. Your gifs should do the following:
Assist you in enhancing your message.
Focus on the positive aspects of your products or service.
Not going to upset your audience.
Make your email’s most crucial passages stand out more.
Enhance your message with fun and enthusiasm.
What is the best way to make a GIF for emails?
Custom animated graphics are simple to make, you can use free online Gif makers as well as Adobe Photoshop. You can also hire a freelancer to create custom gifs branded with your business’s logo and colors.
GIF email Size Recommendations
It is important to bear in mind that GIFs may grow quite large very quickly, whether you choose to get a free GIF, make your own, or pay a freelancer for a custom GIF.
Your file size will increase as you add more frames and colours to the animation, which will also make it take longer for email clients to load, especially on mobile. Make sure that your animated GIF is no larger than 0.5 MB. The ideal size for GIF emails is 300 KB.
The following are some great examples of GIFs to inspire your creativity.
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