How fun and creative is this?
AMC anticipates that fans will shop its new “Interview with the Vampire” series while they aren’t viewing it.
Only during the hours of 7 p.m. and 7 a.m. will the “Night Market” be open. Anyone attempting to browse its merchandise throughout the day will be asked to come back after sundown.
The media firm, which invested heavily in the “Vampire Chronicles” and “Lives of the Mayfair Witches” series created by author Anne Rice, is launching a virtual shop with merchandise only from the first book in the new project.
According to Kim Granito, an executive vice president of integrated marketing for AMC Networks, who is in charge of the initiative, which was created by the company’s Content Room, a brand studio, bedding, sleep masks, “forever flowers,” and even a casket are all available for purchase. She claims that you don’t have to be dead to enjoy the vampire-related items.
With conventional sources of income, like advertising and syndication, becoming less reliable, the boutique represents TV’s most recent foray into e-commerce. According to some industry officials, this new source of income is worth exploring. Check it out: Night Market | AMC Shop
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