The book world is changing. Social media platforms are the new publishing house, and with the right strategy, you can use them to sell your book.
The problem is that most authors don’t know how to use social media effectively. So, this post will share with you a few simple ways to market your book on social media.
-
Create a Social Media Community.
When it comes to marketing, social media is all about building relationships. You can’t sell your book to a crowd that doesn’t know who you are or why they should trust you, so one of the most important things you can do is build a community around your book.
Social media is a remarkable tool for connecting with people with similar interests and building relationships over time.
This is because it’s one of the few ways for people outside of your immediate area (or even country) to connect with each other based on shared interests.
Get as many eyeballs on your book as possible!
-
Create an Author Website.
An author’s website is a powerful marketing tool. It’s your online home base, where you can promote yourself and your book through blog posts, videos, photos, and more.
You want to create an author website that allows easy access to your book. This means having a clear call-to-action (CTA) on every page of your site so that readers know how to purchase it.
Your contact button should also be prominent on every page—and it should direct people straight to an email address to reach out if they have any questions or comments.
You may also consider offering social media buttons or links within the body of each post so readers can easily share with their friends who might be interested in reading your work too.
-
Share Content of Your Book on Social Media Using a Hashtag.
You can use a hashtag to help people find the content you post on social media. Hashtags are keywords or phrases with the pound sign in front of them and are used to categorize the content.
You can also use hashtags to promote your book. Create a unique hashtag that relates to your book, then share it with people on all of your social channels.
-
Use Paid Adverts on Social Media Platforms to Advertise Your Book.
Paid ads will be the most effective way to reach your target audience. Paid marketing campaigns allow you to pinpoint the demographics of your ideal audience and show them precisely what you want them to see.
Rather than waiting for organic posts about your book that may or may not reach their eyes. Paid adverts can be utilized on social media platforms such as Facebook and Instagram to promote your book.
If you are using a budget-conscious strategy, it might be better to go with organic posts instead of paid marketing campaigns because they tend to be cheaper and more effective overall when promoting content online. It all depends on the results (and ROI) you hope for from your marketing efforts.
Above is a book trailer for the book The Poison Of Money and one of many social media promotional ads used on various social media platforms.
-
Reach Out to Social Media Influencers To Market Your Book.
Social media influencers are people who have a large following on one or more social platforms and can help promote your book through their audience.
To find them, search for keywords related to your book (e.g., “book marketing,” “self-publishing”) and look for people who are actively discussing these topics in their posts and updates.
If they’re interested in what you’re doing and feel connected to your project, they might be willing to help spread the word about it by sharing links on their accounts or featuring content from yours.
-
Get Bloggers to Promote Your Book.
Bloggers are an excellent way to reach a large audience. Even if the blogger you contact doesn’t want to review your book, their readers may. Bloggers are one of the best ways to get more exposure and sales.
Bloggers can give you instant credibility because they already have readers who trust them. This is especially useful when trying to sell your book or create buzz about it.
Many people who read blogs also subscribe to email updates by the authors or other contributors on those blogs; this means that when someone releases something new.
His/her followers will probably hear about it via email and social media platforms like Facebook and Twitter.
Conclusion.
Ideally, this post will give you ideas about using social media to market your book and sell it. As with any marketing strategy, you must put in the time and effort if you want results.
The more consistently you post on social media, the more people will see and interact with it – which means more sales.
Contact us at any time if you need help with your book promotional needs.
