Your domain name is your brand. It’s your first impression to people who visit your site, and it can make or break you in the eyes of potential customers.
That’s why choosing a domain that represents who you are and what you do is essential. A good domain should be easy to remember but unique enough that no one else has it.
Also, remember that even if no one else has registered your exact name as a website address, there may be other words with similar meanings, which could create confusion for visitors—and Google won’t always know which one is correct.
A Good Domain Name Advertises Your Brand.
Branding is reflected in your domain name. People’s first impression of your website is the domain name, and it’s what they’ll remember you by.
Make sure that when you choose a domain name, you’re true to who you are as a business. Don’t go for something generic or boring because it will make it difficult for people to remember who or what you are selling.
Instead, think about how much effort people have put into finding this particular product or service – if they have taken the time to find yours over all others in its category.
Then give them something memorable and unique, so they never forget where they found their perfect match.
Some ways to formulate a good domain name include:
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Place Keywords In Your Domain.
Using your domain name to connect with your target audience and increase brand awareness is essential. Think about what you do and how you want people to think of you.
Consider placing keywords related to your business in the domain name itself. For example, if you are a baker named Jane, then JaneTheBaker.com could be an appropriate site address for your website.
If too many keywords are used in the URL, it might make it look spammy or unprofessional, so try not to overdo it with too many keywords. It’s best to not to exceed two or three words.
If someone is searching Google, they may assume that the first listing result has been paid more than others (even if this isn’t true).
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Make It Easy To Remember And Type.
The domain name is the first impression you make on your visitors, so it’s essential to get it right. Here are some tips for creating a domain name that will be easy for your visitors to remember and type:
- Don’t use hyphens or numbers in the domain name. If you use punctuation, stick with a period (or full stop) at the end of your URL.
- Keep it short and straightforward. Trying something witty or clever can be tempting. Still, these domain names are more difficult for users to remember and type correctly than detailed options like [your company] com or [your company] net.
- Don’t use special characters unless they are part of your brand name; if they aren’t, go ahead and leave them out.
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Use An Appropriate Extension.
Regarding domain extensions, some stand out as more popular than others. .com, .net and .org are the most common choices for businesses.
But what about all those other extensions? Don’t be afraid to use them! They can actually be beneficial in certain situations.
It is not recommended to use hyphens or numbers in the middle of your URL (e.g., http://www.kenneth-morgan-lawyers-nyc-ny), long words without spaces (e.g., www[dot]example[dot]com), all capital letters (www[dot]example[dot]com).
Little Details About your Brand Matter.
Your brand is essential, but you may not have thought about how it can affect your reputation.
Your brand is how others perceive you and the impression they will make when they interact with you.
Your domain name should represent who you are and what kind of business or service you provide, along with any additional information that would help others identify their experience working with you.
Conclusion.
As seen, your domain name is crucial to establishing your brand and building trust with potential customers. It’s also a way for you to show off your creativity and personality as an entrepreneur.
Contact us at any time if you need help coming up with domain names for your company or brand.
image: gfycat.com
